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The existence of a clear vision and supporting strategy
are one of the key corner stones for any organisation – but
it is particularly critical for an organisation with a high innovation
ambition. To achieve buy-in and commitment it is important to involve
as many parts and levels of the organisation as possible and feasible.
This, however, does not mean aiming for a consensus decision. It means
consultation to find the best possible solution, not compromise on
the lowest common denominator.
Development of a shared strategy and vision is particularly important
for diverse businesses or businesses that have recently underdone
significant change, e.g. mergers and acquisitions, deregulation,
or for those organisations that intend to change focus, e.g. from
growth through M&A activities to growth through innovation.
In order to achieve innovation, a clear and well-communicated innovation
strategy with direct link to the company’s strategy is essential.
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