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Additional questions
are available that investigate:
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| Company Culture
(23 questions), a set of questions to understand company culture;
based on the insight that different types of culture support
different types of innovation it helps to put other culture
questions into context, and supports the establishment of an
action plan to improve the innovation climate.
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| Digging Deeper (approximately
120 questions) on the five key drivers; every question feeds
into one of the 31 core questions and helps to understand issues
at a deeper level. |
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This questionnaire is
used with the kind permission of Rob Goffee & Gareth
Jones who have described the instrument in their book
'The character of a corporation'
(HarperCollins, 1998). |
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