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A culture that encourages and supports innovation is
essential, and it is down to the leadership of an organisation to
establish such a culture. Collaboration, experimentation, prototyping
and tolerance of ambiguity and failure are characteristics of an innovation
culture.
In trying to establish an ‘innovation culture’, many companies
are facing issues arising from historically grown cultural differences
between divisions and business units. These should not be ignored
but instead should be understood and taken into consideration when
steps for culture change are taken - in choosing a path to an innovation
culture the company’s (cultural) heritage has to be taken into
consideration.
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The following
readings on culture might be useful: |
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Building
a culture for innovation |
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by A.L. Frohman |
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The character of a corporation,
how your company's culture can make or break your business
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by Rob Goffee &
Gareth Jones |
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A Question of Culture? Collaborative
Innovation in UK Business
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by CBI in cooperation
with 3M and the Design Council |
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